Non-tagged Market Research
© 2003 Manuel Orozco. Worker Remittances: An
International Comparison. IDB.
Non-tagged Market Research
The importance of the so called Hispanic or Latino market is vital for the growing of the American industry, but to sell to it you need to take account of the cultural differences among the market to understand its diverse consumer behavior.The Hispanic market is marked by the fact of immigration. Many of its customers have just recently moved to the US and maintain strong ties with their countries of origin. Those who were born here strongly identified themselves with their culture of origin.
Immigration has been developing Transnational Communities. These communities are comprised by millions of immigrant families and individuals from poor countries, who have not abandoned their homelands following emigration. Instead, they masterfully deploy the tools of contemporary globalization to forge, maintain and expand their homeland network ties and create significant new opportunities for economic, political and social exchange across national borders. The most visible evidence of this is the growth of remittances into a multi-billion dollar market linking rich and poor countries from below.
Manuel Orozco (Inter-American Dialogue), one of our clients and the most outstanding expert in the remittances sector, developed a model to describe the ties between the immigrants and their countries called The 5 Ts. The above Graph depicts this model showing that the transnational communities are related by the Transfer of remittances, Telecommunications, Transportation, Tourism, nostalgic Trade and Transnational investment.
We have been gathering the primary data for Orozco since 2002 doing thousand of survey interviews among Hispanic immigrants in New York, New Jersey, Washington DC, Florida, Los Angeles and Chicago.
Immigration also produces different kinds of acculturation depending on its country or region of origin. Hispanics from the Caribbean do not assimilate to the American culture like people coming from South or Central America.
Marketing for the Hispanics is not easy. You need to get rid of the so many stereotypes used to describe them (See FACTS) and obtain primary information on their particular tendencies and behavior. You need our NTMR.
NTMR is CUSTOM MARKET RESEARCH, designed specifically for your needs. Coupled with our CDP (CRITICAL DATA PROCESSING), NTMR is a Solution to help marketers overcome the challenges of understanding and reaching Hispanic consumers.
Objectives
We will help your business to grow by adding the Hispanic market through NTMR. We will connect you better with its customers, so you can communicate better and sell more of your product or service.Your Hispanic audience is there to be discovered, we will tell you how best to reach them and make a substantial contribution to your business.
Through NMTR we can tell you who is your primary target, what are they like, who they look for? You will know if your product or service is meeting their needs and if your positioning is relevant.
Characteristics
Our client service is down to business, to complement our comprehensive capabilities. We are always receiving referrals from satisfied clients because we deliver what we promise.We are strictly committed to quality all along from research design, through data collection to analysis and reporting of our results.
Our research design covers the relevant consumer behavior. We don't just ask the customers if they are willing to buy your product or service, we learn how they feel and how they react to it, as the preferred medium to reach them.
Demographics, Purchasing Factors, Customer Attitude and Image Associations are integral part of our research.
Our extensive experience in both Hispanic and general market research includes many categories:
Advertising Agricultural Products Banks/Finance Beverages Consumer Products Consulting Firms Communications Education Fast Food Food Products Funeral Services Government Health Care Institutions Government Environment and Energy Saving Institutions Manufacturing Media Money Transfer Companies Political Parties Religion Restaurants Retail Stores Telecommunications Universities